General
As the operator of this website and as a company, we come into contact with your personal data. This refers to all data that says something about you and with which you can be identified. In this data protection declaration we would like to explain to you how, for what purpose and on what legal basis we process your data.
The following is responsible for data processing on this website and in our company:
Dr. Stefan Helka
Steinstrasse 11
44652 Herne, Germany
Germany
Telephone: 02325 - 70 232
Email: info@implantatzentrum-herne.com
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General information
SSL and/or TLS encryption
When you enter your data on websites, place online orders or send emails over the Internet, you always have to assume that unauthorized third parties will access your data. There is no complete protection against such access. However, we do everything we can to protect your data as best as possible and to close security gaps as far as we can.
An important protection mechanism is the SSL or TLS encryption of our website, which ensures that data you transmit to us cannot be read by third parties. You can recognize the encryption by the lock icon in front of the Internet address entered in your browser and by the fact that our Internet address begins with https:// and not with http://.
How long do we store your data?
In some places in this privacy policy we will inform you about how long we, or the companies that process your data on our behalf, store your data. If such information is missing, we will store your data until the purpose of data processing no longer applies, you object to data processing or you revoke your consent to data processing.
However, in the event of an objection or revocation, we may continue to process your data if at least one of the following conditions applies:
We have compelling legitimate reasons for continuing data processing that outweigh your interests, rights and freedoms (only if you object to data processing; if the objection is directed against direct advertising, we cannot put forward any legitimate reasons).
Data processing is necessary to assert, exercise or defend legal claims (does not apply if your objection is directed against direct advertising).
We are legally obliged to retain your data.
In this case, we will delete your data as soon as the requirement(s) no longer apply.
Data transfer to the USA
On our website we also use tools from companies that transmit your data to the USA and store it there and, if necessary, process it further. The European Commission has adopted an adequacy decision for the EU-US data protection framework. This establishes that the US ensures an adequate level of protection for EU personal data transferred to US companies. This decision is based on new safeguards and measures introduced by the US to address data protection requirements. The adequacy decision includes, among other things, restrictions and guarantees with regard to US intelligence services' access to the data. Mandatory safeguards were put in place to limit U.S. intelligence access to what is necessary and proportionate to protect national security. In addition, increased oversight of the activities of the US intelligence services has been established to ensure that restrictions on surveillance activities are adhered to. An independent redress mechanism has also been set up to handle and resolve complaints from European citizens about access to their data. The EU-US data protection framework therefore enables European companies to transfer data to certified US companies without having to introduce additional data protection guarantees. You can view a list of all certified companies at the following link: https://www.dataprivacyframework.gov/s/participant-search
A change in the European Commission's decision cannot be ruled out.
Your rights
Objection to data processing
IF YOU READ IN THIS PRIVACY POLICY THAT WE HAVE LEGITIMATE INTERESTS IN PROCESSING YOUR DATA AND THEREFORE ARE USING THIS IN ART. 6 ABS. 1 SET 1 LIT. F) TO SUPPORT GDPR, YOU HAVE ACCORDING TO ART. 21 GDPR THE RIGHT TO OBJECT. THIS ALSO APPLIES TO PROFILING, WHICH IS TAKEN BASED ON THE STATED REGULATION. THE REQUIREMENT IS THAT YOU STATE REASONS FOR THE OBJECTION THAT RESULT FROM YOUR PARTICULAR SITUATION. A JUSTIFICATION IS NOT REQUIRED IF THE OBJECTION IS DIRECTED TO THE USE OF YOUR DATA FOR DIRECT ADVERTISING.
THE CONSEQUENCE OF THE OBJECTION IS THAT WE ARE NO LONGER ALLOWED TO PROCESS YOUR DATA. THIS ONLY DOES NOT APPLY IF ONE OF THE FOLLOWING REQUIREMENTS MEET:
WE CAN DEMONSTRATE COMPLEX REASONS FOR PROCESSING WHICH OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOM.
THE PROCESSING IS USED TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.
THE EXCEPTIONS DO NOT APPLY IF YOUR OBJECTION IS DIRECTED TO DIRECT ADVERTISING OR PROFILING IN CONNECTION WITH IT.
Other rights
Revocation of your consent to the processing of data
Many data processing operations take place on the basis of your consent. You grant this e.g. For example, by ticking online forms before sending the form, or by allowing certain cookies when you visit our website. You can revoke your consent at any time without giving reasons (Art. 7 Para. 3 GDPR). From the time of revocation, we are no longer allowed to process your data. The only exception: We are legally obliged to keep the data for a certain period of time. Such retention periods exist particularly in tax and commercial law.
Right to complain to the responsible supervisory authority
If you believe that we are violating the General Data Protection Regulation (GDPR), you have the right to complain to a supervisory authority in accordance with Art. 77 GDPR. You may contact a supervisory authority in the Member State of your residence, your place of work or the place where the alleged infringement took place. The right to complain exists in addition to administrative or judicial remedies.
Right to data portability
Data that we process automatically based on your consent or in fulfillment of a contract must be handed over to you or a third party in a common machine-readable format if you request this. We can only transfer the data to another person responsible if this is technically possible.
Right to data information, deletion and correction
According to Art. 15 GDPR, you have the right to receive information free of charge about which personal data we have stored about you, where the data comes from, to whom we transmit the data and for what purpose it is stored. If the data is incorrect, you have the right to correction (Art. 16 GDPR); under the conditions of Art. 17 GDPR, you may request that we delete the data.
Right to demand processing restrictions
In certain situations, according to Art. 18 GDPR, you can request that we restrict the processing of your data. The data may then - apart from storage - only be processed as follows:
with your consent
for the establishment, exercise or defense of legal claims
to protect the rights of another natural or legal person
for reasons of important public interest of the European Union or a member state
The right to restriction of processing exists in the following situations:
You have disputed the accuracy of your personal data held by us and we need time to verify this. Here the right exists for the duration of the examination.
The processing of your personal data is unlawful or has been unlawful in the past. Alternatively, you have the right to delete the data.
We no longer need your personal data, but you need it to exercise, defend or assert legal claims. Alternatively, you have the right to delete the data.
You have lodged an objection in accordance with Article 21 Para. 1 GDPR and now your and our interests must be weighed against each other. The right exists here as long as the result of the consideration has not yet been determined.
Data recording on this website
Use of Cookies
Our website places cookies on your device. These are small text files that serve different purposes. Some cookies are technically necessary for the website to function at all (necessary cookies). Others are needed to perform certain actions or functions on the site (functional cookies). For example, without cookies it would not be possible to use the advantages of a shopping cart in an online shop. Other cookies are used to analyze user behavior or to optimize advertising measures. If we use third-party services on our website, e.g. B. to process payment transactions, these companies can also leave cookies on your device when you access the website (so-called third-party cookies).
How do we process your data?
Session cookies are only stored on your device for the duration of a session. As soon as you close the browser, they disappear automatically. Permanent cookies, on the other hand, remain on your device if you do not delete them yourself. This can, for example, lead to your user behavior being permanently analyzed. You can influence how it handles cookies via the settings in your browser:
Would you like to be informed when cookies are set?
Do you want to exclude cookies generally or for specific cases?
Do you want cookies to be automatically deleted when you close the browser?
If you deactivate or do not allow cookies, the functionality of the website may be restricted.
If we use cookies from other companies or for analysis purposes, we will inform you about this in this data protection declaration. We also ask for your consent in this regard when you access our website.
On what legal basis do we process your data?
We have a legitimate interest in ensuring that our online offerings can be used by visitors without technical problems and that all the desired functions are available to them. The storage of necessary and functional cookies on your device is therefore based on Art. 6 Para. 1 lit. f) GDPR. We use all other cookies on the basis of Article 6 Paragraph 1 Letter a) GDPR, provided you give us your consent. You can revoke this at any time with future effect. If you have consented to the placement of necessary and functional cookies when you requested your consent, these cookies will also be stored solely on the basis of your consent.
Cookie consent with the Legal Cockpit
What is the Legal Cockpit cookie tool?
Consent management platform (CMP) for obtaining and processing GDPR-compliant consent
Who processes your data?
Legalcore AG, Reinhardtstr. 7, 10117 Berlin
Has a contract for order processing been concluded with Legal Cockpit?
Ja
Where can you find more information about data protection at Legal Cockpit?
https://cockpit.legal/datenschutz/
How do we process your data?
We use the Legal Cockpit consent management platform to obtain your consent to store cookies on your device in accordance with data protection regulations. If you visit our website and close the Legal Cockpit cookie window asking for consent, the following data will be transmitted to the company:
Your IP address
Information about your browser
Information about your device
the time of your visit to the website
The Legal Cockpit also stores a cookie in your browser in order to be able to assign the consent given or its revocation to your browser. All data collected will be stored until the cookies are no longer needed, you delete the Legal Cockpit cookie or ask us to delete the data. This only does not apply if we are legally obliged to retain the data.
On what legal basis do we process your data?
We are legally obliged to obtain the consent of our website visitors for the use of certain cookies. To fulfill this obligation, we use Legal Cockpit. The legal basis for data processing is Article 6 Paragraph 1 Letter c) GDPR.
Server log files
Server log files record all requests and access to our website and record error messages. They also include personal data, in particular your IP address. However, this is anonymized by the provider after a short time, so that we cannot assign the data to you personally. The data is automatically transmitted from your browser to our provider.
How do we process your data?
Our provider saves the server log files in order to be able to understand the activities on our website and find errors. The files contain the following data:
Browser type and version
The used operating system
Referrer URL
The hostname of the accessing computer
The time of the server inquiry
IP address (possibly anonymized)
We do not combine this data with other data, but only use it for statistical analysis and to improve our website.
On what legal basis do we process your data?
We have a legitimate interest in ensuring that our website runs error-free. It is also our legitimate interest to obtain an anonymous overview of access to our website. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter f) GDPR.
Social media plugins
Use of social media plugins
Data protection compliant use
We use social media plugins on our website. You can recognize these by the logos of the social networks. Thanks to the plugins, you can easily share the content on our website on social networks. Which plugins we use in detail can be found in the list at the end of this section. Here you will also find information about the networks relevant to data protection law.
How do we process your data?
Normally, the plugins work in such a way that simply visiting the website on which they are embedded is enough to establish a connection to the social network servers. In this way, the offering companies find out that the website in question was visited via your IP address. Except for Xing, all networks store the IP address. Additional personal data may be added. Your data is usually transferred to servers in the USA. If this is the case, you can find out on what basis this happens in the information about the networks below.
In order to better protect your personal data, we only use social media buttons that comply with data protection regulations. They replace the usual social network buttons with ones that only communicate with the social network servers when you click on them. However, you can still easily share information with others.
Even when using data protection-compliant social media buttons, your surfing behavior can be assigned to your personal profile in a social network if you are logged into your account there when you click on the button. If you do not want this, you must log out of your account before you continue surfing the Internet.
On what legal basis do we process your data?
By activating the button, you give your consent that a link to the affected social network will be established, your IP address and, if necessary, other data will be transmitted and your surfing behavior will be tracked by the social media company. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter a) GDPR. You can revoke your consent at any time. From the time of revocation, we are no longer allowed to process your data.
Which social media plugins do we use?
What is facebook
social network
Who processes your data?
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Where can you find more information about data protection on Facebook?
https://de-de.facebook.com/privacy/explanation
On what basis do we transfer your data to the USA?
Based on the adequacy decision of the European Commission and the corresponding certification of the company.Twitter
What is Instagram?
social network
Who processes your data?
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Where can you find more information about data protection on Instagram?
https://instagram.com/about/legal/privacy/
On what basis do we transfer your data to the USA?
Based on the European Commission's adequacy decision and the company's corresponding certification.
Analytics Tools and Advertising
We use the following tools to analyze the behavior of our website visitors and show you advertising.
Google Analytics
What is Google Analytics?
Tool for analyzing user behavior from Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Has a contract for order processing been concluded with Google Analytics?
Ja
Where can you find more information about data protection in Google Analytics?
https://support.google.com/analytics/answer/6004245?hl=de
On what basis do we transfer your data to the USA?
Based on the European Commission's adequacy decision and the company's corresponding certification.
How can you prevent data collection?
Among other things, with a browser plugin: https://tools.google.com/dlpage/gaoptout?hl=de
How do we process your data?
We are always interested in optimizing our website for visitors to our website and placing advertising optimally. Google Analytics helps us with this, a tool that analyzes user behavior and thus provides us with the necessary data for adjustments. Through the tool we receive information about the origin of our visitors, their page views and how long they spend on the pages, as well as the operating system they use.
Standard processing
To collect the data, Google Analytics uses cookies, device fingerprinting or other technologies to recognize users. The data is transmitted to Google servers in the USA and, using the IP address that is also collected, is summarized in a profile that can be assigned to you or your device.
You can prevent Google from processing your data by installing a browser plug-in that Google itself provides: https://tools.google.com/dlpage/gaoptout?hl=de.
IP anonymization
We have activated the “IP anonymization” function within Google Analytics. For you, this means that Google shortens your IP address (from the EU or EEA) before transmitting it to the USA. Only in exceptional cases does Google send the full IP address to servers in the USA and only shorten it there.
Demographics
We use the “demographic characteristics” function of Google Analytics to show visitors to our website appropriate advertisements within the Google advertising network. As a result, reports can be created that contain information about the age, gender and interests of our site visitors. This data comes from interest-based advertising from Google and third-party visitor data. It is not possible to assign the collected data to specific people.
You can deactivate the function in the settings of your Google account.
Ecommerce tracking
We use the “E-Commerce Tracking” function from Google Analytics. This allows us to analyze the purchasing behavior of our website visitors and improve our online marketing campaigns. When it comes to e-commerce tracking, for example: B. Your orders, average order values, shipping costs and the time from viewing to purchasing a product are recorded. Google can summarize the data under a transaction ID and assign it to you or your device.
How long do we store your data?
According to Google, data stored at the user and event level that is linked to cookies, user identifiers (e.g. user IDs) or advertising IDs is deleted or anonymized after 38 months (cf. https://support.google.com/analytics/answer/7667196?hl=de).
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in analyzing user behavior for the purpose of optimizing our website and the advertising placed there. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter f) GDPR. In case you e.g. For example, if you have agreed to the storage of cookies or have otherwise consented to data processing by Google Analytics, Article 6 (1) (a) GDPR is the sole legal basis. You can revoke your consent at any time with future effect.
WordPress Stats
What is WordPress Stats?
Tool for analyzing user behavior
Who processes your data?
Au O'Mattic, A8C Ireland Ltd., Business Centre, No.1 Lower Mayor Street, International Financial Services Centre, Dublin 1, Ireland
Has a contract for order processing been concluded with Automattic?
Ja
Where can you find more information about data protection at WordPress Stats?
https://automattic.com/privacy/
On what basis do we transfer your data to the USA?
Based on the European Commission's adequacy decision and the company's corresponding certification.
How do we process your data?
We are always interested in optimizing our website for users and placing advertising optimally. WordPress Stats helps us with this. The tool records how many people visit our website and how they behave, which website they come to our website from, their location and which browser and operating system versions they use. To do this, WordPress Stats uses cookies, device fingerprinting and other technologies to recognize users. Specifically, the following data is stored:
Referrer
The IP address
Browser
Origin of website visitors (country, city)
Clicks, views and downloads on the website
The storage location is servers in the USA. Your IP address will be anonymized after processing and before storage.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in the anonymized analysis of user behavior for the purpose of optimizing our website and the advertising placed there. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter f) GDPR. In case you e.g. For example, if you have agreed to the storage of cookies or otherwise consented to data processing by WordPress Stats, the legal basis is exclusively Art. 6 Para. 1 lit. a) GDPR. You can revoke your consent at any time with future effect.
WP Statistics
How do we process your data?
We are always interested in optimizing our website for users and placing advertising optimally. The WP Statistics plugin helps us with this, which analyzes user behavior and thus provides us with the necessary database for adjustments. The provider is Veronalabs, ARENCO Tower, 27th Floor, Dubai Media City, Dubai, Dubai 23816, United Arab Emirates. WP Statistics collects the following data, among others:
The IP address
Referrer
browser used
Origin of the user
search engine used
Clicks, page views and other actions
The data is stored exclusively locally.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in analyzing user behavior for the purpose of optimizing our website and the advertising placed there. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter f) GDPR. In case you e.g. For example, if you have agreed to the storage of cookies or have otherwise consented to data processing, Article 6 (1) (a) GDPR is the sole legal basis. You can revoke your consent at any time with future effect.
Google Ads
What is Google Ads?
Online advertising program of Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Has a contract for order processing been concluded with Google Ads?
Ja
Where can you find more information about data protection at Google Ads?
https://policies.google.com/privacy?hl=de&gl=de
On what basis do we transfer your data to the USA?
Based on the European Commission's adequacy decision and the company's corresponding certification.
How do we process your data?
We use Google Ads. Google's advertising program enables us to display advertisements in the Google search engine or on third-party websites when visitors to our website enter certain search terms on Google (keyword targeting). We can also place targeted advertisements based on the user data available on Google (e.g. location data and interests) (target group targeting). We evaluate the data collected quantitatively, for example by analyzing which search terms led to our advertisements being displayed and how many advertisements led to corresponding clicks.
On what legal basis do we process your data?
As website operators, we have a legitimate interest in placing and evaluating advertisements. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter f) GDPR. In case you e.g. For example, if you have agreed to the storage of cookies or have otherwise consented to data processing by Google, the sole legal basis is Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect.
Google Analytics Remarketing
What is Google Analytics Remarketing?
Personalized advertising tool from Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Has a contract for order processing been concluded with Google Analytics Remarketing?
Ja
Where can you find more information about data protection with Google Analytics Remarketing?
https://www.google.de/intl/de/policies/privacy/ and https://policies.google.com/technologies/ads
On what basis do we transfer your data to the USA?
Based on the European Commission's adequacy decision and the company's corresponding certification.
How can you prevent data processing?
By objecting to personalized advertising in your Google account or on this site: https://www.google.com/settings/ads/onweb/
How do we process your data?
We are always interested in placing our advertising optimally. The remarketing function from Google Analytics helps us with this.
Standard processing
Remarketing means that we analyze your behavior on our website in order to assign you to a specific advertising target group and then show you suitable advertising messages when you visit other websites. In addition, we link the advertising target groups with cross-device functions from Google. This enables us to display interest-based, personalized advertising messages tailored to you based on your usage and surfing behavior on one device (e.g. your mobile phone) on another device (e.g. a tablet or PC). .
Customer Match
When forming advertising target groups, we also use the customer comparison function. We transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they will then be shown appropriate advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).
Opt out of personalized advertising
You can adjust the advertising settings in your Google account. To do this, click on the following link and log in: https://adssettings.google.com/authenticated. Outside of your Google account, you can object to personalized advertising using the following link: https://www.google.com/settings/ads/onweb/ (The setting then only applies to the device and browser currently in use).
On what legal basis do we process your data?
As website operators, we have a legitimate interest in the effective marketing of our services and products. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter f) GDPR. In case you e.g. For example, if you have agreed to the storage of cookies or have otherwise consented to data processing by Google Analytics Remarketing, Article 6 (1) (a) GDPR is the sole legal basis. You can revoke your consent at any time with future effect.
Google conversion tracking
What is Google Conversion Tracking?
Tool for analyzing user behavior from Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Has a contract for order processing been concluded with Google Conversion Tracking?
Ja
Where can you find more information about data protection with Google Conversion Tracking?
https://www.google.de/intl/de/policies/privacy/
On what basis do we transfer your data to the USA?
Based on the European Commission's adequacy decision and the company's corresponding certification.
How do we process your data?
We are always interested in optimizing our website for users and placing advertising optimally. For this purpose we also use Google conversion tracking. With its help we can record whether and how often visitors clicked on certain buttons on our website and which products were viewed and purchased particularly frequently (conversion statistics). During the course of data collection and storage, we do not receive any information with which we can personally identify individual visitors. Google itself uses cookies or comparable recognition technologies for identification.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in analyzing user behavior for the purpose of optimizing our website and the advertising placed there. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter f) GDPR. In case you e.g. For example, if you have agreed to the storage of cookies or have otherwise consented to data processing by Google Conversion Tracking, the sole legal basis is Art. 6 Para. 1 lit. a) GDPR. You can revoke your consent at any time with future effect.
Facebook Pixel
What is Facebook Pixel?
User behavior analysis tool that measures the effectiveness of advertising on Facebook
Who processes your data?
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Has a contract for order processing been concluded with Facebook Pixel?
Ja
Where can you find more information about data protection at Facebook Pixel?
https://de-de.facebook.com/about/privacy/
On what basis do we transfer your data to the USA?
Based on the European Commission's adequacy decision and the company's corresponding certification.
How can you prevent data processing?
If you have a Facebook account: Disable the “Custom Audiences” remarketing feature in the Ad Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you don't have a Facebook account: Deactivate Facebook's usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
How do we process your data?
We use the Facebook Pixel on our website. The analysis tool helps us to find out more about the behavior of visitors to our website after they click on one of our advertisements on Facebook. This allows us to measure how effective our Facebook advertising is and align future advertising efforts based on the insights we acquire. The data that Facebook collects via the pixel is anonymous for us as the operator of this website. So we cannot identify you as a visitor. However, the data is stored and processed by Facebook. Facebook establishes a connection to your Facebook account via the pixel and also uses the data to place advertising within and outside the network (see Facebook data usage policy). As part of the storage and processing, Facebook also transfers the data to the USA and other third countries.
If you have a Facebook account, you can use the “Custom Audiences” remarketing function in the Ad Settings section https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen deaktivieren.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
On what legal basis do we process your data?
As website operators, we have a legitimate interest in effective advertising measures on social networks. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter f) GDPR. In case you e.g. For example, if you have agreed to the storage of cookies or have otherwise consented to data processing by Facebook, the sole legal basis is Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect.
Google Ads Remarketing
What is Google Ads Remarketing?
Online advertising program of Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Has a contract for order processing been concluded with Google Ads Remarketing?
Ja
Where can you find more information about data protection with Google Ads Remarketing?
https://policies.google.com/privacy?hl=de&gl=de
On what basis do we transfer your data to the USA?
Based on the European Commission's adequacy decision and the company's corresponding certification.
How do we process your data?
We use Google Ads Marketing. Remarketing is a function of online marketing in which advertising is shown to users who have already interacted with a website or online shop. Google Remarketing uses data from the Google advertising platform and Google Ads tracking to target advertising campaigns to users who have already shown an interest in a particular product or service. Google's advertising program enables us to display advertisements in the Google search engine or on third-party websites when visitors to our website enter certain search terms on Google (keyword targeting). We can also place targeted advertisements based on the user data available on Google (e.g. location data and interests) (target group targeting). We evaluate the data collected quantitatively, for example by analyzing which search terms led to our advertisements being displayed and how many advertisements led to corresponding clicks.
You can adjust the advertising settings in your Google account. To do this, click on the following link and log in: https://www.google.com/settings/ads/onweb/
On what legal basis do we process your data?
As website operators, we have a legitimate interest in placing and evaluating advertisements. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter f) GDPR. In case you e.g. For example, if you have agreed to the storage of cookies or have otherwise consented to data processing by Google, the sole legal basis is Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect.
tik tok pixels
What is TikTok Pixel?
User behavior analysis tool that measures the effectiveness of advertising on TikTok
Who processes your data?
TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland
Has a contract for order processing been concluded with TikTok Pixel?
Ja
Where can you find more information about data protection at TikTok Pixel?
https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE
On what basis do we transfer your data to other third countries?
TikTok adheres to the European Commission's standard contractual clauses (cf. https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE)
How can you prevent data processing?
You can find information about this on the following pages:
https://www.tiktok.com/legal/tiktok-website-cookies-policy?lang=de
How do we process your data?
We use the TikTok pixel on our website. The analysis tool helps us to learn more about the behavior of visitors to our account and our website. This allows us to measure how effective our advertising efforts are and to align future advertising efforts based on the insights gained. On the one hand, we can determine you, as a visitor to our online offering, as a target group for the display of advertisements (so-called “TikTok ads”). Accordingly, we use the TikTok pixel to only show the TikTok ads we place to those TikTok users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products) based on the information they visit websites) that we transmit to TikTok (so-called “Custom Audiences”). With the help of the TikTok pixel, we want to ensure that our TikTok ads only match the interests of the users. On the other hand, with the help of the TikTok pixel, we can also track whether users were actually redirected to our website after clicking on a TikTok ad (so-called “conversion”).
On what legal basis do we process your data?
As website operators, we have a legitimate interest in effective advertising measures on social networks. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter f) GDPR. In case you e.g. For example, if you have agreed to the storage of cookies or have otherwise consented to data processing by TikTok, the sole legal basis is Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect.
Facebook Conversion API
What is Facebook Conversion API?
User behavior analysis tool that measures the effectiveness of advertising on Facebook
Who processes your data?
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Has a contract for order processing been concluded with Facebook Conversion API?
Ja
Where can you find more information about data protection at Facebook Conversion API?
https://de-de.facebook.com/about/privacy/
On what basis do we transfer your data to the USA?
Based on the European Commission's adequacy decision and the company's corresponding certification.
How can you prevent data processing?
If you have a Facebook account: Disable usage-based advertising in the Ad Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you don't have a Facebook account: Deactivate Facebook's usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
How do we process your data?
We use the Facebook Conversion API on our website. The analysis tool helps us to find out more about the behavior of visitors to our website after they click on one of our advertisements on Facebook. This allows us to measure how effective our Facebook advertising is and align future advertising efforts based on the insights we acquire. The Facebook Conversion API processes personal data such as user IDs, cookies, device IDs and other identifying information collected by Facebook and third parties. Using this data allows us to better understand our audience and create targeted advertising campaigns. However, the data is also stored and processed by Facebook. This is how Facebook establishes a connection to your Facebook account and also uses the data to place advertising within and outside the network (see Facebook data usage policy). As part of the storage and processing, Facebook also transfers the data to the USA and other third countries.
If you have a Facebook account: Disable usage-based advertising in the Ad Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
On what legal basis do we process your data?
As website operators, we have a legitimate interest in effective advertising measures on social networks. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter f) GDPR. In case you e.g. For example, if you have agreed to the storage of cookies or have otherwise consented to data processing by Facebook, the sole legal basis is Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect.
Facebook Custom Audiences
What is Facebook Custom Audiences?
User behavior analysis tool that measures the effectiveness of advertising on Facebook
Who processes your data?
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Has a contract for order processing been concluded with Facebook Custom Audiences?
Ja
Where can you find more information about data protection at Facebook Custom Audiences?
https://de-de.facebook.com/about/privacy/
On what basis do we transfer your data to the USA?
Based on the European Commission's adequacy decision and the company's corresponding certification.
How can you prevent data processing?
If you have a Facebook account: Disable Custom Audiences in the Ad Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you don't have a Facebook account: Deactivate Facebook's usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
How do we process your data?
We use Facebook Custom Audiences on our website. Facebook Custom Audiences is an audience targeting tool within Facebook Ads Manager. It allows companies to define their own audience based on information they hold about their customers or potential customers, such as email addresses, phone numbers, Facebook IDs or device IDs. Using Facebook Custom Audiences allows us to create more targeted and relevant advertising campaigns by targeting an audience we already know. Using this data allows us to better understand our audience and create targeted advertising campaigns. However, the data is also stored and processed by Facebook. This is how Facebook establishes a connection to your Facebook account and also uses the data to place advertising within and outside the network (see Facebook data usage policy). As part of the storage and processing, Facebook also transfers the data to the USA and other third countries.
If you have a Facebook account: Disable Custom Audiences in the Ad Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
On what legal basis do we process your data?
As website operators, we have a legitimate interest in effective advertising measures. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter f) GDPR. In case you e.g. For example, if you have agreed to the storage of cookies or have otherwise consented to data processing by Facebook, the sole legal basis is Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect.
short
What is Brevo?
Service for sending newsletters and messages and analyzing recipient behavior as well as managing marketing activities
Who processes your data?
Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany
Has a contract for data processing been concluded with Brevo?
Ja
Where can I find more information about data protection at Brevo?
https://www.brevo.com/de/legal/privacypolicy/ and https://www.brevo.com/de/legal/antispampolicy/
How do we process your data?
Brevo allows us to manage a database of email contacts, phone numbers or any other contact information to communicate with customers and other interested parties.
Information can also be collected about the date and time a message was read, as well as when the contactee interacts with incoming messages, for example by clicking on links contained therein.
It is also possible to send – timed – messages to customers and other interested parties.
If you would like to receive our newsletter or other messages, we need your email address/corresponding contact information. We will also use a confirmation email (double opt-in procedure) to check whether you are really the owner of this email address and/or phone number. We do not collect any further data or only collect it on a voluntary basis. We use your data exclusively for sending newsletters/messages.
If we send a newsletter via Brevo and open it, a file contained in the newsletter will automatically connect to Brevo's servers. This is how the service learns that the newsletter has been opened and registers all clicks on the links it contains. In addition, Brevo collects technical information such as the time of access, the IP address, browser type and operating system.
You can unsubscribe from the newsletter/message delivery at any time.
How long do we store your data?
After you have unsubscribed, the data will be deleted from the newsletter distribution list. We may also put your email address on a blacklist; This is necessary, for example, if we have an objection to advertising from you. The data is then stored on the basis of Article 6 Paragraph 1 Letter f) GDPR.
Furthermore, we reserve the right to delete the data at any time if the purpose of collection no longer applies or at our own discretion.
On what legal basis do we process your data?
By entering the subscriber list, you consent to data processing by Brevo. This is done lawfully on the basis of Article 6 Paragraph 1 Letter a) GDPR. You can revoke your consent by unsubscribing from the newsletter or by sending us an informal message. For us this means that we are no longer allowed to send you newsletters from this point onwards.
Plugins and tools
YouTube (with extended data protection)
What is YouTube?
Video platform
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about data protection on YouTube?
How do we process your data?
You can watch YouTube videos on our website. As a provider of YouTube, Google collects and stores certain information about you. Since we use YouTube in extended data protection mode, this only happens when you start a video. Specifically, the following happens in this case:
Google's servers are informed which of our pages were visited from your device. If you are logged into your YouTube account while surfing, Google can assign your surfing behavior directly to your personal profile. If you don't want this, you must log out of your YouTube account before you continue surfing the Internet.
Google receives information about visitors to our website via cookies, device fingerprinting or similar recognition technologies. Based on this, the company then creates video statistics, makes its application more attractive to users and prevents attempted fraud.
If necessary, your data may also be processed. However, details are beyond our knowledge. We also cannot influence the processing.
Even if you do not start a YouTube video on our website, Google establishes a connection to its DoubleClick network and possibly also to other partners. The extended data protection mode does not mean that Google will not process any of your data at all when you visit our website.
On what legal basis do we process your data?
By integrating YouTube videos, we would like to make our website as well as our services and offers more appealing. This is our legitimate interest as a company and therefore lawful according to Article 6 Paragraph 1 Letter f) GDPR.
If you have consented to data processing, we will process your data exclusively on the basis of Article 6 Paragraph 1 Letter a) GDPR. You can revoke your consent at any time. From the time of revocation, we are no longer allowed to process your data.
Font Awesome (local hosting)
We use icons from the Font Awesome icon library on our website. The library is offered by Fonticons Inc. We have installed the icons locally so that there is no connection to the company's servers when you visit our website.
For more information about Font Awesome, see https://fontawesome.com/ and there specifically in the data protection declaration: https://fontawesome.com/privacy.
Google Maps
What is Google Maps?
Map service from Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about data protection at Google?
https://policies.google.com/privacy?hl=de
On what basis do we transfer your data to the USA?
Based on the European Commission's adequacy decision and the company's corresponding certification.
How do we process your data?
We use Google Maps on our website. So that you can use all functions of the map service, Google stores your IP address on one of its servers in the USA.
On what legal basis do we process your data?
The maps from Google Maps ensure that the locations indicated on our website are easier for visitors to find. As a company, we have a legitimate interest in this. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter f) GDPR.
If you have consented to data processing, we will process your data exclusively on the basis of Article 6 Paragraph 1 Letter a) GDPR. You can revoke your consent at any time. From the time of revocation, we are no longer allowed to process your data.
Google reCAPTCHA
What is Google reCAPTCHA?
Test tool for distinguishing between humans and computers from Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can you find more information about data protection at Google?
https://policies.google.com/privacy?hl=de
On what basis do we transfer your data to the USA?
Based on the European Commission's adequacy decision and the company's corresponding certification.
How do we process your data?
We use Google reCAPTCHA to check whether data entered into forms on our website comes from a human or a computer. For you, this means that the test tool analyzes your behavior as a visitor to our website based on various characteristics. The analysis does not just begin when you use the test tool, but rather when you access our website. Various data is recorded, such as the IP address, the time spent on our website and mouse movements. The data is forwarded to Google.
On what legal basis do we process your data?
As a company, we have a legitimate interest in protecting our web offerings from spam and abusive spying. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter f) GDPR.
If you have consented to data processing, we will process your data exclusively on the basis of Article 6 Paragraph 1 Letter a) GDPR. You can revoke your consent at any time. From the time of revocation, we are no longer allowed to process your data.
Own services/other
Handling applicant data
If you would like to work for us, we would be happy to accept your application. We treat all transmitted personal data as strictly confidential. This also applies to data that we only collect later in the application process.
How do we process your data?
We store all data that we collect as part of the application process and use it to the extent necessary to decide whether to establish an employment relationship. This applies to contact and communication data as well as application documents, for example. B. also notes that we make during job interviews. We only pass on your data within our company to people who are involved in processing your application.
If your application is successful, we will store the data required to carry out the employment relationship in our data processing systems.
If we are unable to offer you a suitable position at the moment, we will be happy to include your data in our applicant pool with your consent. This makes it possible to contact you if a position that matches your profile becomes available.
How long do we store your data?
If we are unable to make you a job offer, you reject a job offer or withdraw your application, we reserve the right to retain your documents and other application data for up to 6 months after the application process has ended. The reason is that we may need the data for evidentiary purposes in the event of a legal dispute. After the deadline has expired, we delete the data and destroy the documents. If a legal dispute is actually imminent or is already pending, we will delete the data and documents if they are no longer needed for evidentiary purposes.
We delete data in the applicant pool no later than 2 years after consent has been given. If you revoke your consent before this period expires, we will delete it earlier.
The deletion of your data always assumes that we are not legally obliged to keep it for a longer period.
On what legal basis do we process your data?
We process your applicant data on the basis of Section 26 BDSG-new (initiation of an employment relationship) and Art. 6 Paragraph 1 Letter b) GDPR (general contract initiation).
The same applies if your application is successful.
If we are unable to make you a job offer, you reject a job offer or withdraw your application, we have a legitimate interest in using your data for evidentiary purposes in any possible legal dispute. Data processing is therefore based on Article 6 Paragraph 1 Letter f) GDPR.
If you have expressly consented to the storage of your data, we will process your data on the basis of Art. 6 Para. 1 lit. a) GDPR. You can revoke your consent at any time with future effect.
Data processing on social media
What is social media?
By social media we mean the social networks on which we have created publicly accessible profiles. Read below to find out which social networks these are.
Who processes your data?
The respective operating companies of the social networks. You can find the individual operators below under the respective networks.
How is your data processed?
The operators of social networks are generally able to collect and evaluate comprehensive data about the behavior of visitors and users of the network. It is not possible for us to track all processing operations in the social networks we use, which is why additional processing operations not listed here may be carried out by the operators of the social networks. You can find further information about this in the terms of use and data protection declarations of the respective social networks.
The processing of your data can be triggered by visiting the social network website or our profile page there. Even if you access a website that uses certain network content, such as like or share buttons, data can already be transferred to the operators of the social network. If you are a user of the social network and are logged into your user account, your visit to our profile page can be assigned to your account by the operator of the social network. Even if you have not registered a user account or are not logged in, the network operator may still collect your personal data, for example by recording your IP address or setting cookies. With this data, the operators can create user profiles tailored to your behavior and interests and show you interest-based advertising within and outside the network. If you are a registered user of the network, interest-based advertising may also be displayed on all devices on which you are or have been logged in.
On what legal basis is your data processed?
Our profiles on social networks are intended to ensure that our company has the broadest possible presence on the Internet. We as a company have a legitimate interest in this. Data processing is therefore lawful in accordance with Article 6 Paragraph 1 Letter f of the GDPR.
The data processing operations and analyzes carried out by the operators of the social networks themselves may be based on other legal bases. These must be provided by the operators of the social networks.
Who is responsible for processing your data and how can you exercise your rights?
If you visit one of our profiles on social networks, we, together with the operator of the respective network, are responsible for the data processing operations triggered by this visit. In principle, you can assert your rights against both us and the operator of the respective network.
Despite the shared responsibility with the operators of the social networks, our influence on the data processing operations of the respective operator is limited and is primarily based on the operator's specifications.
How long will your data be stored?
If we collect data via our profiles on social networks, it will be deleted from our systems as soon as the purpose for storing it no longer applies, you request us to delete it or you revoke your consent to storage. Saved cookies remain on your device until you delete them. Mandatory legal provisions – especially retention periods – remain unaffected.
We have no influence on how long the operators of the social networks store your data, which the operators collect for their own purposes. You can obtain information about this directly from the operator of the respective social network, for example in the respective data protection declaration.
Which social media do we use?
What is facebook
A social network
Who processes your data?
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Will your data be transferred to third countries?
Yes, to the USA and also to other third countries
Where can you find more information about data protection on Facebook?
https://www.facebook.com/about/privacy/
Where can you as a Facebook user adjust your advertising settings?
As a registered Facebook user, you can adjust your advertising settings in your user account. To do this, click on the following link and log in:
https://www.facebook.com/settings?tab=ads.
What is Instagram?
A social network specializing in photos and videos
Who processes your data?
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Will your data be transferred to third countries?
Ja
Where can you find more information about data protection on Instagram?
https://help.instagram.com/519522125107875/?helpref=hc_fnav&bc[0]=Instagram-Hilfebereich&bc[1]=Richtlinien%20und%20Meldungen
Where can you as a user adjust your privacy settings?
As a registered Instagram user, you can adjust your privacy settings in your user account. To do this, click on the following link and log in:
https://www.instagram.com/accounts/privacy_and_security/
What is LinkedIn?
A social network for business contacts
Who processes your data?
LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
Will your data be transferred to third countries?
Ja
Where can you find more information about data protection at LinkedIn?
https://de.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy
Where can you as a user adjust your data protection settings?
As a registered LinkedIn user, you can adjust your privacy settings in your user account. To do this, click on the following link and log in:
https://www.linkedin.com/psettings/
YouTube
What is YouTube?
A social network in the form of an online video portal
Who processes your data?
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Will your data be transferred to third countries?
Ja
Where can you find more information about data protection on YouTube?
https://policies.google.com/privacy?hl=de
Where can you as a user adjust your data protection settings?
https://policies.google.com/privacy?hl=de#infochoices
TikTok
What is Tiktok?
A social network specializing in photos and videos
Who processes your data?
TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland
Will your data be transferred to third countries?
Ja
Where can you find more information about data protection on TikTok?
https://www.tiktok.com/legal/privacy-policy-eea?lang=de
Where can you as a user adjust your data protection settings?
https://www.tiktok.com/legal/tiktok-website-cookies-policy?lang=de
